High performing keyword bid

increasing ( . minutes) Expected results Think of your keyword conversions as the number of leg extension reps you can do each set. Increasing bids is like eating more protein so you can start performing more reps.  and seconds into our -minute AdWords campaign management workout.

 

 You’re making quick progress and your AdWords account is starting to look pretty dang sexy. Screen Shot — at . . PM That’s a definitive yes Ryan. Thanks for noticing. Just like we lowered bids on keywords that were too expensive . we’re going to do the exact opposite on keywords that are performing well .

 

 to get them to perform even better.

This time . you’ll want to reverse the “Cost / conv Cell phone number list Denmark erted click” column in ascending order. Now you’ll start to see which keywords are your best performers and their associated average ad positions. sweet-improvements-to-be-made Some sweet improvements are about to be made here. If a good performing keyword has an ad position of .

 for example . then raising the bid won’t do much to

improve CTR or give you more conversion vol Unleashing the Power Within: How Data-Driven Insights Fuel Business Growth ume. But… If it’s . or worse (your keywords are triggering ads that mostly show in spot # . but sometimes in spot # ) . then increasing bids will help you get more of those type of conversions since an increase in bid can improve the average ad position and therefore increase the click-through rate.

 

 Here you can be a little more aggressive with keyword bids

and increase them – at a time since there’s no fear of having them disappear in the ad auctions. You may quickly notice that your lowest-conversion-costing keywords are keywords with zero clicks and therefore technically have the lowest cost per conversion of zero dollars. To prevent this and to make sure you’re changing bids on keywords that actually have traffic .

 

 we’re going to save some time and create some custom filters

you can use every week moving forward. Which takes us to our next AdWords management workout… . Creating and saving custom filters ( seconds) Expected results AdWords filters are like listening to your favorite songs while working out. They help you get in and out .

 

 and on with your life. Creating an AdWords filter will help you move through workouts . . and even quicker. You’ll want to use filters to quickly showcase the worst or best performing keywords/ads based on the criteria you choose. adwords-custom-filters Think of filters as your personal spotters. Ready and excited to help out.

 

 For the example above . let’s say you only want to decrease bids on keywords that have more than clicks (because anything less than that would be premature) and a cost per conversion greater than $ (this amount will obviously vary for your AdWords account). The filter will then only show you those keywords that fit your criteria so you can make your bid adjustments on them.