As you’re scanning your search term report . add negative keywords to a spreadsheet and keep it on hand for our next workout. Over time . you’ll start seeing fewer and fewer negative keywords that need to be added because you’re continually pruning and trimming. Have multiple root keywords Then use this approach on the different keywords you’re bidding on.

 

 But be careful. As you do this once a week

. you may neglect what I call “search term creepers. ” These are search terms that get such few impressions and clicks week by week that they may go unnoticed as you scan through your search term report . but add up in the long run.

 

 Screen Shot — at .. PM Search term creepers

are usually pretty good at hiding. Image s Palestine Email List ource. To combat them . change your AdWords date range once in a while to the last days instead of just the last seven days. See if they’re adding up impressions and clicks that you don’t want to pay for.

 Quickly add #AdWords negative keywords wi Ditch the Drive, Embrace the Cloud: A Guide to Cloud Storage Solutions th this -minute campaign management workout. Click To Tweet . Negative keyword list adding ( seconds) Expected results You’ll be saving time on the AdWords treadmill and saving money on clicks that are wasteful. If you have multiple AdWords campaigns that share common negative keywords . then a negative keyword list will be your best friend.

 

 Negative keyword lists help you save time

by not having to copy and paste your new negative keywords across all your campaigns. Instead . you can keep them all in one hub and apply that negative keyword list to all or just a few of your campaigns. If you followed my advice from the previous workout and have your spreadsheet filled with new negative keywords .

 

 you can now take that list and add it to your n

egative keyword list. To find your negative keyword lists . simply go to the “Shared library” on the left hand side of your AdWords interface and then to “Campaign negative keywords.” all-online-campaigns Your negative keyword lists are found through here. Specifically right here: negative-keyword-list-specific .

 

 Bad ad pausing ( minute) Expected results

Better overall account well-being and improved average ad positions . average conversion rates and average cost per conversions. In short . you’ll sleep better at night. Just like a horrible tasting protein shake . horrible ads have to be dealt with in order to make your workout more enjoyable and your AdWords performance stronger.

 

 The idea here is to pause under-performing ads in the ad groups that have the most clicks and highest costs. The reason why we want to make changes in the ad groups with the most clicks and highest costs is because it’ll have the biggest positive impact on your account . compared to just randomly making changes in different ad groups.

 

 Think of it as doing bench presses (that can strengthen your entire upper body) . compared to just regular dumbbell curls that just strengthen your biceps. For this workout . you’ll want to go