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CCPA GDPR Company Logo By clicking “Accept All Cookies” . you agree to the storing of cookies on your device to enhance site navigation . analyze site usage . and assist in our marketing efforts. Product Solutions Pricing Resources Contact Search for: Log In / Pay per click The -Minute AdWords Management Workout By Johnathan Dane on June th .

 

 in Pay per click adwords-workout- Image source.

As a busy marketer . you don’t have a ton of time to manage your AdWords account. It’s not that you don’t care . you just have other things to work on. Like actually running a business. Besides . why should you spend time in your dashboard when your efforts to date haven’t shown much success tom-and-jerry You’re doing work .

 

 but are you getting anywhere GIF source.

  your muscles at the gym. It isn’t about work Guatemala Email List ing longer or harder. It’s about working smarter. Just like your frequency of squats . there’s a point of diminishing returns where your muscles won’t continue to grow bigger or stronger.

 But there are certain workouts that will bring you gains . you just ha Unleash the Organizing Power Within: Harnessing the Power of Tags ve to know how to effectively use your time and how to make the biggest and most positive impacts on your AdWords performance. Let me introduce you to the weekly -minute AdWords management workout. (Psst. For an overview of the workout .

 

 check out the gifographics that KlientBoost

has prepared for you over on their blog.) . Speed-add negative keywords ( minutes) Expected results Your gluteus maximus of a click-through rate will increase and wasted ad dollars will be spared. You already know that adding negative keywords on a regular basis helps you reduce wasteful spend (if not .

 

 read this super quick post by AdStage). But did you know you can add negative keywords in just a snap You’ll want to look for search terms that don’t have your most common root keyword in them. For example . let’s say you sell ice cream online and you want to quickly scan if some of your search terms don’t include the word “ice cream.

 

” To do so . go to your search term report inside

your AdWords account . and quickly use the on-page search function of Command + F if you’re on a Mac . or Control + F if you’re on a PC. Then type in “ice cream” in the search bar. You’ll want to sort your impressions column in descending order so you tackle the biggest performance killers first.

 

 Screen Shot — at .. PM If something isn’t highlighted yellow . then take a closer look. Then scan your entire search term report . while paying extra close attention to the non-highlighted search terms. These are usually the ones you will be adding as negative keywords since they fall outside of your root keywords.