We decided to connect our great community more and share how we can do our campaigns better. In the newsletter we asked for answers to a short questionnaire.
We are publishing the results here. We promise that we will all get a bit of a market benchmark from this, which is quite useful!
The first topic
we were interested in was campaign bc data america structure and the use of matches. In the following image, you can see how often specialists structure campaigns by matches, devices,
audiences, and territories (for example, separating a campaign targeting Prague and the rest of the Czech Republic).
Interestingly, the least
often they structure campaigns by device, although this was a very common practice a few years ago. You wrote that you only flash busines card structure campaigns on the content network by device.
On the contrary, I was surprised by how often you structure campaigns by audience. One quarter of specialists said they always or very often divide campaigns this way.
We only do it in two cases:
- if there is a very large percentage school email list of returning customers who make up a very large percentage of sales even on generic search
- For very generic words, we create campaigns that target only remarketing audiences