If you have spent any time online (and most of the world has), you have probably seen a Popup unit. Popups are popular because, well, they are very effective for website owners and can be very helpful for website visitors. But, just what are country email list Popups, why do websites use Popups, what are the keys to effectively using Popups, and is it “popup” or “pop-up” (or something else?!?!?)?
Well, at Hello Bar, we are one of the original Popup providers and so we know a thing or two about popups. So, you have come to the right place to learn all about Popups and why you should consider using them (or, if you are already using them, how to use them more effectively).
Ready, set…let’s grow. Here is what we are going to cover:
- What is a Popup?
- Why do websites use Popups & Why Should You?
- What can Popups be used for?
- Is it Popup or pop-up or something else?
- What are various Popup formats?
- How do you add a Popup to your website?
- Can you target Popups for certain audiences?
- What are the pros and cons of Popups?
- What are best practices for creating effective Popups?
What is a Popup?
We’ll get to whether it’s “pop-up” or “Popup” later, but the first place to start is defining what a Popup is. A Popup is like a small webpage that sits on top of another webpage.
This Popup can contain a variety of different content and can be used to encourage different behaviors from website visitors. Popups are called Popups because a very common way for these small webpages to appear are for them to “pop up” on a screen over content.
However, this is not the only way that Popups appear. Popups can appear alongside content, on top of content, above content, below content, etc… In fact, Hello Bar got its name because its original “Popup” was a simple announcement bar at the top of a website. This was an incredibly effective way for website owners to provide updates and offers to website visitors and the name became synonymous with this kind of “Popup” at the top of a webpage.
Other companies have since the best guide to choosing a startup name copied the Hello Bar because of its effectiveness. These small webpages on top of webpages can be, if done right, very effective in creating actions and behaviors from website visitors that benefit both the website owner and the website visitor.
Hello Bar got its name because it started as an announcement bar at the top of a webpage. Here is an early version as can be seen on Tim Ferriss’ blog.
Why Do Websites Use Popups & Why Should You?
Websites spend a lot of time and energy trying to get people to their website. But, the reality is that only 1 out of 100 people will ever take action on a website. There is a massive industry out there of agencies, freelancers and experts that can business fax lead help websites earn more traffic. And, that’s great. Traffic is key if you want to grow your business. But, it’s also what you do with your traffic that matters. Hello Bar co-founder Neil Patel says it this way:
To grow an online business, you have to both figure out how to drive traffic and then figure out how to convert that traffic into action. Popups are one of the most effective ways to do that. They are usually quite easy to add to a website and they enable a marketer to be able to test various messages, content.