Over the past three years, the number of lawyers who have started promoting themselves through social networks has increased significantly. However, such activity takes up a lot of time and internal resources.
In turn, the prolonged lack of results from such promotion often leads to disappointment. And it is almost always the result of typical mistakes that lawyers make when managing social networks.
So I suggest you analyze them and find a solution right away:
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Mistake 1. Too formal a communication style
Problem: Using legal terminology, complex phrases, and a formal tone that is not 10 mistakes understandable to most subscribers (unless, of course, you are targeting colleagues).
Solution: Write in simple language, explain complex legal concepts with examples, and adapt your presentation style to the information needs of your audience.
Mistake 2. Lack of a clear strategy
Problem: Posting is chaotic, without understanding predictable income the target audience or plan.
Solution: Develop a content plan, define goals (customer acquisition, educational posts, brand building) and publish content regularly.
Mistake 3. Same type of content
Problem: Posts only about laws or legal services, which quickly bores the audience.
Solution: Diversify your content: add cases, tips, success stories, answers to popular questions, personal stories, or news.
Ignoring communication with subscribers
Problem: No replies to comments, questions, or private ao lists messages.
Solution: Interact with your followers regularly: respond to comments, thank them for their feedback, create polls or Q&As.
Mistake 5. Excessive advertising
Problem: Constant advertising of services without providing value to the audience.
Solution: Follow the 80/20 rule: 80% useful content (tips, news, cases) and 20% advertising your services.