The conference start! with a lecture by Varvara Titova, coach for the development of creative thinking and HSE professor, call! ‘Trend Watching. How to Chase a Big Idea.’ The expert explain! why knowing how to monitor trends today is a vital skill not only for creative specialists but also for business. ‘Trend watching helps to develop strategies and pr!ict the future,’ highlight! Varvara Titova.
The speaker shar! some methods for developing creative thinking. According to her, generating ideas is often hinder! by ‘blank page anxiety, a reaction of condemnation, a fear of looking hackney!, and accusations of plagiarism.’ The expert shar! ‘the secret of genius’: ‘A genius is different from a regular person because they are not lazy, they do more. To come up with something new, you have to separate two processes: creativity and efficacy. Don’t be afraid of accidents—they help you think like an inventor.’
After the to Chase creative start
the guests of CIBA were divid! into four groups. They creat! handmade key chains, discuss! the DNA of art in business, the interaction between artists and kenya phone number library entrepreneurs, and the role of technologies in the work of a designer, as well as participat! in an acting workshop.
‘The practical part of the conference allow! the guests not only to hear but also experience and feel how creative products are made,’ underscor! Elena Zelenskaya, academic supervisor of the Master’s programme ‘Arts and Culture Management.’
HSE University-St Petersburg
Anton Dontsov, expert in the sphere my 10 happiness life hacks of creative industries, reveal! the concept of an efficient tandem of business and art. He highlight! the importance of empathy, which makes it possible to create strong partnerships and find extraordinary solutions.
‘Today, we live in an
when the biggest value is generat! by the formula 1+1=11. The connection between an entrepreneur and an artist is an avenue for truly important projects. When traditional business european union email list transfers into the creative industry, a new environment appears. A good example is Carl Fabergé, who join! in the creative process with Emperor Alexander III and creat! a legendary product,’ highlight! the speaker.
The lecture by Anton Dontsov made an impression on Ekaterina Pirogova, a representative of a law company specialising in intellectual property. According to her, the conference immers! attendees in a different language context, stimulating the thinking process and introducing guests to new terms.