Sports marketing has adapted to the same changing technology and customer expectations as in other industries. Though in some ways, the expectations are greater – marketers need to connect with fans before, during and after the games. It’s a round-the-clock job.
Want to take your marketing to the next level? We spoke with marketers from several storied sports franchises — major league baseball’s texas rangers, serie a’s ac milan, and the indiana pacers and fever of the nba and wnba — about how to keep customers happy, loyal, and engaged.
The lineup for this blog
Texas rangers: hit a home. Run by unifying your data.
Ac milan: build great journeys. Not just great individual experiences.
Indiana pacers/fever. Keep pace with personalization.
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1. Texas rangers: hit a home run by unifying your data
most businesses have multiple datastreams, but ao lists sports franchises have a particularly wide array of data sources. There’s the traditional channels of email, web, phone, in-person, customer service, and social media. And there’s also additional sources like set high and attainable loyalty programs, league-hosted sites or apps, their own custom apps, and partnership and affiliate programs.