How to meet Walmart product image rules starts with understanding the core guidelines set by the platform. Walmart mandates that the main product image must feature the item on a pure white background (hex code #FFFFFF), clearly centered, with no additional props or text overlays. The item should be well-lit and captured in high resolution to avoid any pixelation. Following this fundamental rule ensures your listing appears professional and consistent with Walmart’s catalog-wide aesthetic.
Use high-resolution images for clarity and trust
How to meet Walmart product image rules also involves maintaining image quality. Walmart recommends using images with a resolution of at least 1000 x 1000 pixels, but the ideal size is 2000 x 2000 pixels to enable zoom functionality. This allows customers to see product details up close, which builds trust and reduces return rates. Blurry or poorly lit photos can lead to rejections or e-commerce photo editing lower conversions, so investing in professional photography or editing is a smart move.
Follow the proper file format and size guidelines
How to meet Walmart product image rules means uploading images in the right format. Walmart accepts JPEG, JPG, PNG, or BMP files. The file size should not exceed 5MB to ensure faster load times and compatibility. Compression should be done carefully to retain image clarity. Avoid overly edited files that distort the product’s natural appearance, as Walmart values authenticity.
Avoid adding text, logos, or watermarks
How to meet Walmart product image rules includes the restriction against using promotional elements. Walmart does not allow text, logos, or watermarks on the main image because it distracts from the product and makes the catalog look unprofessional. If branding is the impact of raster to vector conversion on print quality essential, it can be included in the secondary images, but the main image must stay clean and simple. Following this rule helps your listings avoid rejection or suppression.
Ensure image angles and framing meet expectations
How to meet Walmart product image rules also requires the product to be well-framed and shot from appropriate angles. The entire item must be visible in the main image and occupy 80–85% of the frame. Avoid cropping important parts or using extreme angles that misrepresent size or features. Provide additional images from multiple views—front, back, sides, top, and in-use scenarios—within the additional image slots for better user experience.
Avoid lifestyle images as the main image
How to meet Walmart product image rules correctly means keeping lifestyle images for secondary placements. Lifestyle images, which show the product in use or in a real-life environment, are excellent for storytelling and helping customers visualize utility. However, using znb directory them as the main image violates Walmart’s rules. These should be as supplementary images to enhance product appeal while adhering to the platform’s image presentation.
Comply with category-specific image guidelines
How to meet Walmart product image rules requires extra care when dealing with specific product categories. For instance, clothing requires front and back views on mannequins or models, and electronics may ports and screen angles clearly shown. Each category may have requirements that are in Walmart’s product content guidelines. Sellers should review these carefully to avoid errors and ensure compliance.
Include a sufficient number of images
How to meet Walmart product image rules involves offering multiple images beyond the main one. Walmart allows up to 9 images per product. Utilize these slots to showcase features, dimensions, packaging, and usage examples. More images help customers make decisions, which lowers cart abandonment and return rates. Make sure each image adds value and adheres to Walmart’s technical and visual standards.