6. Paid advertising on Advertising on social networks has the advantage that it allows you to precisely target potential customers – for example, women aged 25-35 in your city only.
The disadvantage may be that it is a paid advertisement. But you always determine how much you want to spend on a given post. If you enter country email list only €5 for two days, you will not spend more. You have access to statistics all the time, so you can also see the progress of the advertisement. After it is finished, you can see the results.
You can easily set up your ad via the “sponsor” button on Facebook or “promote” on Instagram. However, we recommend that you thoroughly check your ad for grammatical errors and visual appeal before publishing it.
7. 6. Paid advertising on Cooperation with a discount portal
Discount portals are no longer about discounts but about promoting a given service, location, or product. Therefore, they are especially suitable for starting salons that do not yet have their regular customers and need to fill their diaries.
However, being present on a discount portal should not be your main marketing tool. The main thing is that discount portals charge high commissions (up to 30%!!), which could ultimately harm your business. Therefore, consider such cooperation very carefully.
8. Offline advertising
You may have already noticed that holistic medicine we’ve moved from free tools to more expensive ways to advertise your beauty business.
Offline advertising, for example, is advertising in the local newspaper or on a noticeboard in the ladies’ restroom at a shopping center. It is more financially demanding and the big disadvantage is that you don’t know exactly how many people actually came to you thanks to this advertising (unless you ask each new client how they found you).
It’s definitely good to have an overview of the options your city offers. Always negotiate the price and don’t be put off by the first offer from the advertising manager.
PROTIP : Work with businesses that have similar target groups as you. For example, you can make an agreement with the owner of a bridal salon and b2c fax leave your business cards at the bridal salon.
9. PR article
One of the most expensive ways to make your salon more visible is to hire a PR or marketing agency to write a PR article about you. This is a text that is subliminal advertising and it is not immediately clear to the reader that it is an advertisement.
A PR report is usually on a valuable topic – that depends on the creativity and ingenuity of the agency you pay. The article is then published in journals, magazines, weeklies or monthlies. It depends on the content of the article. The price of such a marketing activity ranges in the hundreds of euros.