As competition in the retail market grows, retailers are forced to pay more attention to creating competitive advantages. It is not enough to use only traditional levers of influence on customers. You need to look for new ones. You can achieve success in retail by implementing merchandising technologies. The history of the emergence of merchandising…
Unfortunately, many managers of wholesale and retail enterprises often face a situation when supervisors, justifying the lack of results in the previous month, say that there were only outstocks and promise radical changes in the near future. What’s the matter? Supervisors do not want to work? Can’t organize the activities of their subordinates? The supervisor…
All activities aimed at achieving financial goals are carried out precisely on the basis of a carefully developed retail sales management strategy. Based on it, the company performs optimal actions. Depending on the nuances of the market environment and the goods sold, the specifics of the enterprise’s work and other factors, the retail sales management…
What is a sales management system? It is a set of activities aimed at solving all the company’s priority tasks. Special tools make it possible to combine several key processes that allow step-by-step implementation of the planned strategy. Let’s list the main sales management tools: Planning. Without planning, it is impossible to achieve strategic goals….
It can be said that the field of retail sales management involves coordinating sales operations, forming a sales department, and implementing innovative methods that enable companies to achieve and even exceed their business goals. When analyzing sales management, we will start from the idea that it includes both human resource management and management of sales-related…
Currently, the retail trade sphere predominates in consumer cooperation, which is explained by its high share in the total volume of the system’s activities and its functions. Retail trade develops on the basis of commodity resources. This is its material base. Commodity resources enter the sphere Retail trade of consumer cooperation from different and specific…
Send an email with information about “The 5 best cars of 2018” to a person who has read the following article: “What aspects should I consider before buying a car?”, and has decided to subscribe to your company’s newsletter. 5 Customer-Centric Prospecting Techniques Up-to-date prospect database : Sellers need to identify buyers who are active in the buying…
Previously, we’ve talked about the value of lead generation as a way to achieve more and better sales. We’ve also highlighted the importance of aligning your marketing and sales departments to achieve scalable growth. If your teams aren’t working together, you’re probably not getting the results you want. However, if you’ve already started implementing it, we’ll explain…
В последние годы социальные сети превратились из интересной идеи в абсолютно обязательную для маркетологов. Из всех способов продвижения вашего бренда социальные сети лидируют с точки зрения привлечения внимания, узнаваемости и вовлеченности. Можно многое сказать о хорошей стратегии в социальных сетях . Но можно сказать еще больше, когда компании удается получить поддержку и взаимодействие со своими существующими сотрудниками….
Email-маркетинг — один из самых эффективных способов охватить потенциальных и существующих клиентов. Хотя некоторые могут подумать, что email-маркетинг подходит только для определенных типов брендов, мы здесь, чтобы сказать вам, что правда в том, что он может работать для любого бренда (при правильном подходе!). Имея это в виду, давайте поговорим о том! как email-маркетинг может быть…
Чтобы общаться с клиентами и лидами на личном уровне, общие электронные письма и скучные тексты больше не подходят. Вот где появляется Klaviyo. Эта мощная платформа автоматизации email-маркетинга действует как центр данных, помогая брендам увеличивать доход, автоматизировать маркетинговый процесс и повышать удержание клиентов и продажи. В этом блоге мы подробнее расскажем, почему мы любим Klaviyo и…
