Saunders: We’ve been very involv with a number of the venue cities. We’ve work on specific economic impact studies for those cities so that they can understand the benefits to the city itself. We’ve also work on the stadia, for, in fact eight of the stadias out of the ten that are being us, we’ve done the business plan for. That was us by the National Treasury to make decisions on what funding to give to the stadia development projects in each city. Then we work on destination marketing work for provinces and towns and neighboring countries, doing strategies of how they can best
A maximize their involvement in the event,
Ias well as how they can protect what they may ne to protect in terms of if the event has a negative telemarketing data impact on their country. So for instance neighboring countries like Namibia and Botswana, it’s very much their high tourism season, and they ne to have the strategy to maintain their normal tourism markets so that the tourists don’t feel crowd out and don’t not come. For instance the Olympics in Greece, when they were in Athens, I think it was in 2006, 2004, they saw one of their worst seasons on the Greek Islands, simply because tourists start to feel, “I can’t go there, it’s too busy for me.” So we’ve been working on strategies like that with neighboring countries and with towns, in South African towns and cities.
Rafferty: So, how has the
A preparation for the World Africa winning Or how different does the country look from 2000 when you began doing clean email this research? Does the landscape look any different? Do you think the economy has improv?
Saunders: I think the main change in South Africa is the government has put a huge amount of money into infrastructure. The normal amount that often gets quot is more than 400 billion rand. Now what a lot of that is, is accelerat infrastructure projects that would have case study: calculating clv for customers been ne and should have been done anyhow. But we were, if you like, very lucky that the World Cup became an impetus or a catalyst for all that happening. But within that is probably of the order of 30-40 billion rand worth of infrastructure that’s directly relat to the event.