focus on your customer’s goals to achieve your own

5/5 - (1 vote)

Understand what success looks like for your customers in detail. Then, show them a clear path to achieving their desired goals through use of your products and services. Your sales success is a direct outcome of making others successful.

Jen allen-knuth
founder, demandjen
jen allen-knuth
why you should follow jen: jen is the founder of demandjen, which offers keynotes and workshops to help sellers defeat the buyer’s status quo. Previously, she was the chief evangelist officer for the challenger sale company. Prior to that, she spent 18 years as an individual contributor, selling over $50m in professional services as a new logo hunter and account manager. She is also a co-host of the “30 minutes to president’s club,” one of the world’s top podcasts in sales.

pro tip: learn how to show the cost of inaction (coi)

buyers are inherently skeptical about roi claims. The solution? Seek to reframe their beliefs around the cost of inaction (coi). Roi is a hypothetical: the return you could bahamas phone number list see if you do something. But coi is reality: it’s the cost and risk you already have and will keep experiencing if you don’t change.

John barrows
ceo, jb sales
john barrows
why you should follow john: john is the ceo of jb sales, a sales training company that is recognized as one of the top three sales training organizations, according to g2. John is also recognized as a top voice in sales on linkedin, where he has over 380k followers. John is the author of “i alb directory want to be in sales when i grow up!” a bestselling children’s book that he wrote with his daughter to help introduce sales to the younger generation, with 100% of the profits going to charity.

pro tip: turn your sales office into an ai lab

Sales reps spend 72% of their time on non-selling tasks. Each one of these tasks is something that you can offload onto ai. Each week, get the team together and other automations help ensure choose one piece of the sales process you want to improve. Then, see if you can find an ai tool that can take that piece on. It’s about experimenting your way to greater efficiency.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top