audiences. UX designers use this information to design products that are frictionless and fun to use; we can do the same for our marketing campaigns.

 

 This three-minute video from MailChimp’s research

manager . Gregg Bernstein .  and designers alike. . Modals on Mobile: How to Use Them Wisely by Chris Wigley for UX Magazine Overlays (also known as modals) have been in the spotlight a lot recently. Once largely relegated to the realm of interface design .

 

 they’re now a mainstay of lead generation campaigns. In particular . exit overlays — which trigger only when the user’s cursor moves to close the tab — have been shown to have hugely positive effects on landing page conversion rates. Despite their efficacy . opinion is pretty split on whether these overlays provide a good user experience.

 

 A poorly designed overlay can transform into an

unconscionably bad user experience . especially on mobile. In this piece for UX Magazine . Chris Wigley highlights the pitfalls of not redesigning your modals for mobile . and starts off by pointing out that these things are really not designed for one-handed interaction. Since the close button is usually in the upper-right of the screen .

 

 reaching it with your thumb can be tou List of jamaica Cell Phone Numbers gh — especially as phones get more gargantuan every year. Worse . the consequences of tapping in the wrong spot can be frustrating: Upper right placement of the close button also increases the likelihood of the dreaded accidental refresh (when I fat-finger the refresh button instead of the close button because they’re both so small and on Safari they’re right next to each other).

 (If this seems like a detail that never would have occurred

to you: welcome to the wonderful world of user exper Taming the Digital Beast: Regaining Control of Your Overwhelmed Online World ience design!) Wigley recommends exercising caution when using modals on mobile . and I’d recommend the same. Just look at this overlay I got from Contently on my phone the other night: Contently Overlay Thankfully . the close button was low enough to reach one-handed .

 

 but looking at the email field and submit button . it’s pretty

clear that nobody thought about making sure this modal was a good fit for mobile. Check out the full piece at UX Magazine for more smart overlay advice. . Beyond Blue Links: Making Clickable Elements Recognizable by Hora Loranger for Nielson Norman Group Whether it’s opening a page or submitting a form .

 

 the click is the action that conversion-centered marketers hold

above all else. Beyond Blue Links: Making Clickable Elements Recognizable begins by tracing the link back to its humble blue-and-underlined origins . and goes on to highlight the consequences of the enduringly-trendy flat movement . which abandons simulated dimensionality (bevels . gradients and shadows) in favour of a purely-digital look that focuses on typography and flat colors.

 

 Flat Landing Page The CTA button on this page by Schoolrunner shows how the flat movement has lead to design that strips away many of the things that once indicated to users that