something was clickable: gradients . bevels and shadows. While flat design may be a bit easier on the eyes . it comes with some serious tradeoffs.

 

 As Hoa observes: The idea behind flat design

is to simplify the interface. However .  by making the interaction more complex. A major issue with many flat designs is that one of the strongest clickability signifiers — the -dimensionality — is removed from the equation. Textures that users were long relied upon for cues are stripped away .

 

 making it difficult for users to determine what is clickable and what is not. I don’t know about you . but anything that includes the term clickability signifiers gets my blood pumping. (It’s a real problem and my doctors are at a loss to do anything about it.) Conversion-centered marketers have known for a long time that making interactive elements stand out and appear tactile has a very real impact on conversions .

 

 but this article breaks down in stunning detail

exactly what it is that makes something irresistibly clickable. . Why Great Web Design Needs Great Copywriting by Jerry Cao for Creative Bloq Compelling copy is the cornerstone of a high-converting landing page — that’s why we always advise that you write your page’s copy before you start designing it.

 

 That’s an idea that’s gaining a lot of steam within

the web design community . too. UXPin’s conte List of norway Cell Phone Numbers nt strategist Jerry Cao makes the case in this piece for Creative Bloq: Regardless of whether you use a copywriter or not . the important thing is that your design factors in the writing earlier rather than in the later stages.

 Jerry explains that there are two main reasons

that you want to incorporate copy very early into the de How Identifying Your Data Types Unlocks Hidden Potential sign process: Reason # : Copy dictates the tone and personality of a page It would be pretty weird if a page with somber . somewhat cautious copy was matched with a design that was colorful and fun . right But that’s exactly what can happen if you design a page before you’ve seen the words that go into it.

 

 Cao writes: Phrasing . tone . and word choice all

affect the personality the site design exudes … It’s not enough that the tone match the visuals – the tone has to match the product as well. The writing is . after all . the product’s voice. Moving copy to the top of your priority list will help you ensure from the beginning that the messaging and visuals both work to best represent the campaign you’re developing.

 

 Reason #: Copy must be “designed” so that users actually read it Compelling copywriting is about more than just the words themselves; it’s also about how those words are structured. As Cao writes: It’s now common knowledge that users will not read every word on your site . and the more blocks of text they see .

 

 the more likely they are to scan for what they’re looking for. Copy has to be laid out in such a way that optimizes readability and pairs the right words with the right visual elements. But how