What elements are included in the retail sales

It can be said that the field of retail sales management involves coordinating sales operations, forming a sales department, and implementing innovative methods that enable companies to achieve and even exceed their business goals. When analyzing sales management, we will start from the idea that it includes both human resource management and management of sales-related…

The Role of Retail Management in the Modern World

Currently, the retail trade sphere predominates in consumer cooperation, which is explained by its high share in the total volume of the system’s activities and its functions. Retail trade develops on the basis of commodity resources. This is its material base. Commodity resources enter the sphere Retail trade of consumer cooperation from different and specific…

How Does A/B Testing Work?

In your marketing campaigns, obtaining information directly from your clients’ behavior is the only way to determine how well your conversion funnels are working. A/B testing is a crucial element in this analysis. You can use it to optimize marketing campaigns and enhance users’ experience of your site. Ultimately, such testing will give you more…

SMS Marketing for eCommerce: 2023 Beginner’s Guide

As companies continue to intensify efforts to retain customer attention and loyalty, SMS marketing for eCommerce and retail takes center stage. This is because it is a direct channel that allows you to connect with customers in a powerful and effective way. Best of all,  SMS Marketing for  it requires minimal effort to run and…