However, no marketer can keep

ing up with new video content ideas all the time. There’s no need to look for something new and fresh every time. Chances are, you or your marketing team are creating a lot of content—text, video , audio, anything., creativity, and money. So what happens with most marketers – they create content, publish it once or twice, and then just let it get old and eventually die.

 It’s such a waste to invest so

much in content and not make the most of it, expecting to get m List of uruguay Cell Phone Numbers illions of YouTube views or Facebook shares from a single post. What you must start implementing is a smart and efficient content repurposing strategy involving video . video repurposing gif The way to build a sustainable digital marketing strategy instead of creating massive content pieces and burning them quickly is to repurpose long-form content.

 So take the content you already

have and turn it into dozens of different assets. Shaina Weisinger, founder of R Ditch the Drive, Embrace the Cloud: A Guide to Cloud Storage Solutions epurpose House and an experienced videographer and renowned marketer, shares the most effective tips for repurposing long-form content into social media videos to maximize the value and performance of your content change.

Turn long-form content into social

media-optimized videos Before delving into the details of repurposing content into videos, Shaina emphasizes that you must take a data-driven approach to creating video content for social media to increase engagement.

 First, make sure the content you

repurpose—whether it’s video , audio, or text—is optimized for all social media channels. After all, on social media, videos are shared 1,200% more times than text and pictures bined! In this article, we’ll uncover what exactly Shaina means by social media optimized video, as well as best practices and techniques for video repurposing, so be sure to pay attention.

 Tip #1. Turn long-form videos

into 2-minute clips Long-form videos range from interviews and Facebook Lives to webinars and speaking engagements. All of these forms of long-form video content can essentially be edited into 2-minute segments and repurposed for various social media channels. Why does Shaina mention the 2 minute limit here? People have found that after 2 minutes, engagement on social media begins to plummet.