Seamless, personalized experiences
the old done-to-death cliche “content is king” still holds true. Depth and variety of movies. Tv series, news, comedy, sports, and so on. Are what primarily drives people to try. A streaming service, and it’s ultimately. Why they’ll stay. No matter how good. A personalized recommendation engine or user experience is. Consumers won’t stick around if they don’t find content that speaks to them.
No matter how good a personalized
recommendation engine or user experience is, consumers won’t stick around if they don’t find content that speaks to them.
Ai can ensure a subscriber is served with thailand phone number list the Content that’s most likely to keep. Them engaged. It does this with data. To start, like demographics. And viewing preferences that can. Be gathered during onboarding, such as. What kind of movie or tv show. Genres a subscriber prefers.
More and more data is collected
as a subscriber uses your service more and more, allowing ai to curate playlists or thematic content collections based on their preferences. The more data you have, the engage with your constituents more holistic view of the subscriber you have, allowing your service to make better recommendations, better marketing campaigns and better service. Ai can also help combat the threat of churn when a subscriber aero leads finishes a series that they subscribed to the platform to watch, by suggesting related content they’d likely enjoy.