How you can use this in your marketing
doesn’t revolve around individual moments like milan’s, but you can still learn from this great sports marketing example. If you want to think of it in soccer terms:
personalization is your forward, your most effective means of scoring: it makes every step on that journey more likely to convert.
Integration is your midfield
connecting your front and back lines: by connecting your marketing operation with sales, crm, support, and more, you give all your teams a better understanding of your customer.this also gives your customer a better cross-channel experience with your brand.
Multi-channel journey orchestration is your defense, making sure your customers don’t slip past you: this journey used to just be an all-or-nothing “sale or no sale” interaction. Now, you can have an ongoing conversation that engages your audience with multiple interactions at thailand phone number list strategic times, with each interaction building on the last.
Automation is your goalie, your best line of defense against the challenges posed by your opposition: it frees up the rest of your team to do what they do best, instead of worrying about covering potential gaps that are outside of their core skillset.
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3. Indiana pacers/fever: keep pace with personalization
all your fans have exactly one thing in common: they big data big insights love your team. But beyond that, they come in every demographic.