The path to growth: how AI technologies help PUMA Ukraine increase sales
At the AI Case Day conference , Yevgenia Chekhovska , Performance Marketing Manager at PUMA Ukraine, spoke about the implementation of artificial intelligence into the company’s online strategy.
From the editors. At the conference, Yevgenia spoke together with Oleksiy Danchenko, singapore mobile database COO, co-founder of the omnichannel CDP eSputnik. You can read more detailed information from Oleksiy in the article “ How new AI algorithms increase the effectiveness of marketing campaigns ”.
PUMA: 75 years of sports and culture
This year, PUMA turns 75. This is 75 years of development of sports and culture not only in the world, but also in Ukraine. We are proud that during this time we were able to make a significant contribution knowledge and skills required for an seo specialist to the sports industry and culture.
Global presence
Our three major headquarters are located in:
- Germany;
- USA;
- Hong Kong.
These central offices coordinate the company’s activities worldwide. As can be seen on our coverage map, PUMA is represented in more than 60 countries and is successfully operating in each of them. Ukraine is no exception in this regard and demonstrates high performance.
PUMA in Ukraine: facts and figures
Even in difficult times, we continue to develop in Ukraine. If we talk about numbers:
- 80 full-price stores out of 382 worldwide.
- 22 outlet stores out of over 600 globally.
- Our online store PUMA.com, which I hope you know well.
Our brand ambassadors
An important part of our brand, both in Ukraine and globally, are our brand ambassadors. They help us carry the PUMA culture and uphold our values.
Sports Ambassadors:
- Shakhtar Football Club: we are proud to cooperate with this famous club.
- Yaroslava Maguchikh: Olympic champion who won gold at the last Olympic Games. She is an inspiration to many and we are happy to have her represent our brand.
- NAVI esports team: we support the development of esports in Ukraine together with this legendary team.
Cultural Ambassadors:
- Dasha Kvitkova
- Yulia Sanina
- Anton Ptushkin
- Nadia Dorofeeva
These famous personalities austria business phone List help us popularize PUMA culture in Ukraine, contributing to the spread of our ideas and values among a wide audience.
eCommerce PUMA
Now I would like to talk about PUMA eCommerce. Our online trade started in 2019 and has been successfully growing year after year since then. Despite the start of a full-scale invasion, we continue to develop. We were one of the first to resume eCommerce in 2022, trying to support both ourselves and the economy of Ukraine.
Collaboration with eSputnik
In 2022, we began a close and, in my opinion, successful collaboration with eSputnik. Our points of intersection include:
- Messaging platform: we use eSputnik for all our communications in retention marketing channels — email, Viber, web push, and others.
- Product recommendations: a significant block of collaboration that includes recommendations on the site and in the emails we send to our users.